by Doug Chorpenning
It is too easy for us to associate our value with the organization we are working for at any given time. However, the truth is that you are always self-employed, even if you are getting a steady paycheck from an employer. As we have seen over the last decade, there is no such thing as job security. “This isn’t your father’s economy.”
Considering this reality, we must always be cognizant of how we are creating our own personal brand. Similar to actual consumer brands, we are measured by the value and integrity we extend to the marketplace. The good news is that it is easier than ever for us to create our unique brand of You, Inc. Here are five fundamental ways you can generate buzz around your personal brand and prepare yourself for a smoother transition into a new role or such when the time comes.
Doug Chorpenning is the founder and CEO of the wet paint group. wet paint specializes in corporate messaging, branding, & experiential marketing. Prior to wet paint, he owned and managed the hip performance group (a boutique branding & event management agency) from 2000-2010. Doug is a member of SPIN.
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