by ​Susan N Losurdo, CMP, LES 

Zika- is it really all it is being hyped to be? 
It was all the talk at the start of 2016.  The hospitality industry was reacting and bracing for the worst.  The panic we saw in January seemed to almost fizzle.  Travel providers and meeting planners report that travel has not slowed but rather remained steady.  But now we approach spring and summer weather that is more prone to the Zika Mosquito. 
The press is touting Zika as the next endemic.  The US Government is redirecting federal funds to prepare for the potential Zika crisis.  However, other resources are promoting it as a non-serious low risk infection. 
While the US CDC reports on Zika in the USA, US Virgin Islands and Puerto Rico, other destinations are left to self-report.  This means that there is no standard method of measure or reporting though out the world and data is very skewed.  
How to answer the question, is Zika significant or sensationalized?  Hard to say with such varied information and responses out there.  The reports seem to change daily.  We will continue to learn more but for now all we can do is keep abreast of current conditions and do our best to keep our event attendees safe.
What do planners need to consider if they are bringing clients to a location with Zika, or considering canceling/moving? 
While the Zika virus is usually mild and of short duration, it is the responsibility of the Meeting Planner and the organization’s Security Team to inform attendees of any particular hazards to personal safety and security presented by the destination.  While some organizations will move forward with events, general precautions (wearing long sleeves/pants, staying inside with air conditioning, spraying clothing with repellant, and sleeping with mosquito nets) can greatly reduce the risk of exposure to Zika.  An organization may consider providing preventative items such as repellants and nets upon request and having medical staff onsite.  Alternatively, an organization could offer a hybrid option, where people can attend the event live or online if they are concerned about traveling.  This may be of particular interest to pregnant women who seem to be at the highest risk.  Should an organization feel it necessary to cancel/move an event, contract clauses will need to be examined to insure financial protection.  Work with hotel chains to move from one hotel to another property within the chain to minimize penalties.  
A wealth of information for hospitality professionals can be found on the following links:
Centers for Disease Control (CDC) website: 
http://www.cdc.gov/zika/
Business Travel Coalition Zika Travel Resource Center:  http://www.businesstravelcoalition.com/zika.html#.VypZbYQrLIU
M&C Magazine Zika News Resource:
http://www.meetings-conventions.com/zika-news/
 
Susan N Losurdo, CMP, LES is a Global Meeting & Event Management Professional with over 15 years of extensive experience as an Author, Consultant, Corporate Meeting Manager, and Hotel Supplier.  She currently works as a Meeting & Events Consultant.  Managing seamless events for clients and  promoting the Strategic Meetings Management Program (SMMP) philosophy.  Susan has co-authored the “Meeting & Event Planning Playbook” as well as a “Crisis Management Guide”. She speaks and instructs at the university level on topics related to hospitality and event management.

Any views or opinions represented in this blog belong to the writer and do not necessarily reflect the view or opinion of SPIN. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner will not be liable for any errors or omissions in this information and will not be liable for any losses, injuries, or damages from the use of this information. This blog may not be copied and published without the written permission of the writer and SPIN.

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by Carolyn Davis, CMP

Revenue per available room, or RevPAR for short, is a ratio commonly used to measure financial performance in the hospitality industry. The metric, which is a function of both room rates and occupancy, is one of the most important gauges of health among hotel operators.
As a meeting planner, you should understand and talk knowledgeably about the importance of your group’s business. With this information, you can then assess how it plays into and benefits the Rev PAR of the hotels you are considering.
The more it benefits the hotel’s RevPAR, the more it will benefit your group’s rates and concessions. The good news is that it’s not us against them. It is us working with them for a win-win.  How can we do this?
 
Know the factors that affect RevPAR:

• Booking patterns
  • Start your program on a Sunday, Monday or Friday to allow the hotel to fit in other groups
• Food & beverage spend
  • It is a revenue source for the hotel
• Length of stay
  • More days more money for the hotel
• Holidays, City-wide conferences, High/ low/ shoulder seasons

 
Ask your Salesperson:

• What’s the hotel’s RevPAR “secret sauce”?
• What can you do to support their rooms to space ratio?
  • Do you have a space hog with few sleeping rooms? Try booking it over the top of a city-wide conference that is a sleeping room hog utilizing little to no meeting space.

• What concessions can the hotel offer?
• Ask them about their loyalty program?

 
Once you understand how RevPAR works, you’ll have a powerful tool that will help you negotiate your next meeting.
 
Carolyn Davis, CMP, owner of Strategic Meeting Partners is a past Meeting Planner of The Year for MPI San Diego. She is an WOSB and IATAN certified meeting and event planner. She has been responsible over the past 20 years for producing DMC programs, special events and meetings for corporate and association clients ranging in size from 100 to over several thousand people including John Deere, Oracle, RealPage, CSC, InTouch Health, and US4Warriors.  Davis is a noted expert and speaks globally.

Any views or opinions represented in this blog belong to the writer and do not necessarily reflect the view or opinion of SPIN. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner will not be liable for any errors or omissions in this information and will not be liable for any losses, injuries, or damages from the use of this information.

This blog may not be copied and published without the written permission of the writer and SPIN.

​Have something to say? Say it on The Chatter, SPiN members are invited to submit Blogs for publication in The Chatter. If you are interested send an email to [email protected]. Let us know what you want to blog about and we will contact you.