By Doug Chorpenning
If a picture tells a thousand words, what does a painting say?
Based on our experience, a painting can express the essence of an event in such a remarkable way like no other. We have been promoting the live event art experience for the last 10 years. Knowing that our clients are always looking for innovative ways to engage with their attendees, we have found live event art a way to punctuate an event in a very meaningful way.
One of the most prolific and talented live event artists is a proud NOLA resident, John Bukaty. He has painted hundreds of live events including concerts, corporate meetings and incentives, festivals and sporting events.
Recently, he conducted a “Digging Deeper” Art Experience during a Presidents’ Retreat in Moab. The audience prided themselves on their Kevlar exterior and successful persona. However, John was able to cut through their persona and get to the real human inside. The result was nothing less than transformative. He also hiked 30 minutes with a canvas on his back to capture Corona Arch, which is where the event kicked off with a gathering under the arch and a couple inspirational presentations.
Not only does the live painting experience contribute to the overall engagement value of a particular event (Welcome Reception, Golf Tournament, Final Night Dinner, etc), but it can become the signature amenity presented by client to all attendees. Original prints can range from $50-$200 each—signed limited edition prints by the artist.
So, if you are looking for that one way to really connect with your audience, consider engaging a live event artist. However, this art form requires years and years of live event experience and a certain knack for really capturing the essence of an event. When hiring an artist, be sure that their style and quality jives with your expectations. If you have any questions or would like to learn more about the live event art experience, please shoot me a note—firstname.lastname@example.org
Here is a link to a short video of John’s artistic style
Doug Chorpenning is the founder and CEO of the wet paint group. wet paint specializes in corporate messaging, branding, & experiential marketing. Prior to wet paint, he owned and managed the hip performance group (a boutique branding & event management agency) from 2000-2010.
His visionary leadership style & unique approach to creativity, branding and storytelling have allowed him to work with a wide variety of organizations, such as: Sysco, Time Warner, Apple, Western Union, Zappos, Office Depot, Chipotle, McAfee, Hitachi, Dish Network, and many others.
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