By Jeannie Power, CMP
In today’s tech-dependent world, a mobile event app is crucial to the success of your event. When adding a mobile app to your event, there are some things that you need to consider in order to maximize the benefits that it can provide.
Don’t think of your mobile app as simply an add-on. To use the app to it’s fullest potential and provide maximum benefits, be sure to integrate it fully into your overall event marketing plan from the very beginning. Be sure to include ways to promote the app before, during, and after the event.
Use It To It’s Fullest
In order for the event app to be beneficial to attendees, it must be robust and full of content. Discuss the benefits that the app can provide with sponsors, exhibitors and speakers. Consider adding suggestions or requirements in your contracts that include completing their mobile app profiles. This could include logos, bios, contact information, handouts, slides, and links. To increase the value of the mobile event app, provide content that can not be found elsewhere.
Mobile event apps are an excellent way to provide new benefits for sponsors. Each mobile app company has different methods and options, so be sure to discuss what is available when selecting the best app for your needs. Be creative when offering packages to sponsors and exhibitors. The more beneficial it is to them, the more they will help promote the app and event!
While mobile event apps are becoming more user friendly, there are still critical situations to consider. To be successful, the app experience should be smooth, easy, and positive. Having someone onsite dedicated to mobile app support will ensure that the attendees have a smooth and positive mobile experience and increase usage.
A positive and smooth digital experience is crucial for overall event success in today’s world. Be sure you have fully discussed the digital options so you can take advantage of everything that these new experiences will bring with them.
Jeannie Power, CMP is Co-Founder and Event Technologist at Power Event Group, an event company specializing in event technology integration. Jeannie enjoys the challenge of creating a customized and engaging attendee experience by thoughtfully integrating event technology. She is also a social media fangirl and is addicted to sharing information to improve the hospitality industry. Follow Jeannie via @evntgrrl.
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