by Sean Schuette
Since production and theater is something I did as far back as my high school days, it is very much a part of my DNA. I often found myself in the scene shop helping to construct a set piece for a production, as well as backstage during a performance ensuring scene transitions happened on cue and cast members were in place. There were some times I was onstage acting yet often was truly at home behind the scenes. In the meeting industry, we do a lot of pre-work and planning, that when the day of the event happens, it is often like we are lifting the curtain on a production. It is also the case that is often a post-event emotion felt which is a direct reflection of all the work that went into what attendees experienced and is common in the theatrical world.
I approach events I am working on always through a producer’s lens. I put myself in the shoes of the attendee and how they are going to experience what they are a part of. It can be as simple to attending a reception for 100 people to the details of a multi-day conference where you have a room set for 500 and a sizeable stage with many sessions happening over many days. I credit all I learned over those years in high school and then into college with how I focus and apply those processes to my work as a meeting professional. It fits me well.
Sean has parlayed his technical theater degree & background into the meeting industry that lets his producer's heart & passion flourish, directly impacting the programs he partners on with groups & clients. He has enjoyed a 18 year journey of diverse experiences actively leading the planning & execution of events ranging in size from 150 to 16,000 people. The work is ever evolving & fosters ongoing learning from industry peers, resources, & first-hand encounters in the world of meetings & events. He has been with SPIN since its start as a LinkedIn group and loves the community and family he finds by being a member.
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