Webinars for Suppliers
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SPIN's webinars bring the discussions to you! Join us for the always-candid conversations on various topics hosted by senior-level planners in the industry. All proceeds fund SPIN’s growth and planner education initiatives.
Upcoming Webinar Topics (scroll down for details and registration for each Webinar)
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Did you know...
SPIN can bring LIVE seminars directly to your city on topics of interest to the salespeople who are members of your CVB or company.
For more information, contact Shawna Suckow. |
RECORDED WEBINARS:
please contact Sara Vanderbilt - sara@spinplanners.com - to purchase a 24-hour license to the recorded version of any webinar (price: $50 each).
"Shawna,
thank you for a fabulous webinar yesterday! We all came away with a new
perspective on how to best network and build relationships using Linked In -
thank you so much for sharing!" - Yvonne Escudié, Sr. Sales Manager, Wyndham Peachtree Conference Center
Insider Tips for Newer Suppliers: Planner Advice on How to Sell To Them!
NEW DATE! May 18 @ 10-11am Central Time
Are you a supplier with less than five years in the industry? Join this webinar full of tips and tricks to launch your career forward with tips and tricks that many veteran suppliers don’t know! Want to know exactly how planners prefer to be sold to, directly from the horse’s mouth? Shawna Suckow, CMP, has spent 20 years as a planner herself, but also has been observing and interviewing planners from SPIN for the past two years. She’s learned everything from their buying habits to how they prefer to be emailed. The findings from Shawna’s 2,300-planner group that will surprise and shock you, and ultimately change how you sell. Suppliers will learn:
Cost Per Computer: $50
- What is it with planners not answering calls or responding to my emails these days?
- How to get your foot in the door with 95% accuracy and very little effort
- How to position yourself to compete on factors other than price, in today’s price-driven industry
- What to include in your proposals that will make you stand out over 99% of the competition
- What planners really think about your marketing messages
- The #1 pet peeve of planners (something you probably do every week)
- And more
- Plus, time for your specific questions
Cost Per Computer: $50
Think you write a great proposal? Think Again!
NEW DATE! May 18 @ 11:30am-12:30pm Central Time
If you’re using the same proposal template that is more than a year old, take note: the market is changing and those who aren’t adapting are finding their proposals being judged solely on price these days. Want to know what senior-level planners really think about your proposals?
Join SPIN President Shawna Suckow as she shares insider secrets from SPIN members on:
Cost Per Computer: $50
Join SPIN President Shawna Suckow as she shares insider secrets from SPIN members on:
- The three questions you NEED to ask in order to stand out these days
- The best possible first sentence of an RFP that is RARELY ever used by suppliers
- What to do about planners who “shotgun” out RFPs to way too many suppliers
- How to deal with today’s impossible RFP deadlines in a way that still keeps you competitive
- How to get planners to stop seeing you as a commodity, and to rise above price-based decisions
Cost Per Computer: $50
Planner Pet Peeves: Straight Talk for Suppliers on How Planners Really Think, Act and Buy
May 18 @ 1-2pm Central Time
BONUS: Each registrant receive a copy of the newly released book, Planner Pet Peeves, by Shawna Suckow (available on Amazon).
Have you worked with planners who later seemingly dropped off the face of the Earth, because you never heard from them again? We planners are people-pleasers by nature, so rather than confront you with what we didn’t like or what went wrong, we simply find another supplier. It’s frustrating, but true. Join SPIN President Shawna Suckow as she shares findings from her new book, revealing her research from the past two years of surveying SPIN members, watching the SPIN private discussion boards, holding seminars on the subject, and interviewing senior-level planners directly. Suppliers will learn:
Cost Per Computer: $50
Have you worked with planners who later seemingly dropped off the face of the Earth, because you never heard from them again? We planners are people-pleasers by nature, so rather than confront you with what we didn’t like or what went wrong, we simply find another supplier. It’s frustrating, but true. Join SPIN President Shawna Suckow as she shares findings from her new book, revealing her research from the past two years of surveying SPIN members, watching the SPIN private discussion boards, holding seminars on the subject, and interviewing senior-level planners directly. Suppliers will learn:
- The #1 pet peeve of planners (something you probably do every week)
- How planners prefer to be contacted these days (it’s not what you think)
- What you may be doing wrong as a supplier without even knowing it
- How to conduct winning site visits and FAMs
- Trade Shows vs. Hosted Buyer Events
- Proposal dos and don’ts
- And more
Cost Per Computer: $50
